Basic Concepts of Keyword Research|TAP-BestCare

Before diving into specific details, let's review the basic terms and concepts related to keyword research for SEO. What is a keyword? A keyword (sometimes called "SEO keyword") is any word or phrase that users enter into a search engine to find information on the internet. Keywords are a gateway that leads people to organic search results (unpaid) and ultimately to websites where they find what they're looking for. This is why finding the right keywords is very important in SEO. Once you find the phrases that people use when searching for things in your niche market, you can adjust your content strategy and optimize to target these phrases. As a result, you'll have better rankings and receive more visitors. Keywords are discovered through a process called " keyword research” So what is keyword research? Keyword research is an SEO method aimed at finding, analyzing and using search phrases that people use to find information on the internet. Why should you conduct keyword research? Because it is one of the most important parts of SEO and is also the way to reach more people with your content How do you conduct keyword research? Don't worry too much, keyword research is not rocket science. Once you understand the basic concepts and learn some proven strategies (as well as some tips and tricks) When should you conduct keyword research? Keyword research it is usually the first step in the search engine optimization process of any website. You will definitely need to conduct keyword research when

Looking for a new niche market
Looking for new content ideas
Optimizing your existing content

Who should conduct keyword research: Any website owner, blogger, online marketer and SEO specialist. The history of keyword research is quite brief: The way people conduct keyword research has evolved over time. In the 2000s, keyword research it usually involved accessing Google Keyword Planner, searching for keywords with high search volume and stuffing them into website text. Because this could easily be abused to rank ads with low-quality content, Google responded with several algorithm updates in recent years. The goal of these updates was to understand what users want and serve them the best possible results. The most important algorithm updates to help SEO professionals conduct keyword research effectively and provide the best quality content for searchers

Google panda: Penalized thin, low-quality content and duplicate text
Google penguin: Penalized unnatural keyword usage
Google Hummingbird: Improved semantic search and focused on search intent.

Today keyword research is not just about finding the right keywords and placing them in the right positions. Google is getting better and better at understanding what people are searching for. Its main goal is to provide content that best meets their needs. Google RankBrain RankBrain is a component of Google's algorithm based on artificial intelligence. It has been around for a few years, but it took time to fully perfect it. In 2015, Google announced that Google RankBrain was the third most important ranking signal.

Thanks to RankBrain, Google understands 2 things
- How users can interact with organic search results
- What is the purpose behind those search queries?

In other words, keyword research is becoming increasingly relevant. It's no longer about finding an ideal keyword. Rather, it's about understanding users and covering keyword topics in a more complex way. Simply put, if you cover a topic well, you can rank for keywords that you haven't even used in your text. This doesn't mean keyword research is no longer important. It just means it's slightly different from before.

Stages keyword research: For the purpose of this guide, I've divided the entire process into 3 main steps